HI THERE!
I’M LAURA WEBER
Brand Manager and Chartered Marketer
ABOUT ME
Hi everybody!
I'm Laura: a brand manager and chartered marketer.
My passion is to create purposeful, data driven marketing strategies that keep the customer at the forefront.
A German native, I've spent the last three years working in both an agency environment, with clients like Adobe, Boohoo and Breville, as well as in-house for Google Play Points and MyMcDonald's Rewards.
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To learn more about me, keep exploring my site or reach out directly.
INTERESTS AND HOBBIES
Get to know me a little better
INTERIOR DESIGN AND DIY
I've always loved expressing my creativity through interior design and consume all the AD content ever. From painting my room in crazy geometric patterns when I was 11 to building some smaller furniture pieces, I was always keen to do as much myself as possible. In lockdown I bought myself a drill and jigsaw to upgrade my DIY and did many a projects for my beautiful Stratford flat. For example, I built this lovely rattan cabinet which is my pride and joy.
PROJECTS I'M MOST PROUD OF
My biggest achievements so far
MYMCDONALD'S REWARDS
I am developing and executing the consumer facing launch campaign for McDonald's loyalty program - MyMcDonald's Rewards. From TV, social and other paid channels to CRM and POP, I am the main point of contact for all customer touch points. It doesn't happen often that a market leader is launching a rewards program and it is going to be huge!
PROMOTION SPECIALIST
My passion to create purposeful, data driven strategies has led me to be the promotions specialist in my team at Google Play Points. I am responsible for the planning and execution of international promotion campaigns with an annual multimillion-dollar budget. I trained team members and am the first point of contact for any upcoming promotions.
PRESTIGE CLIENT
During my time as an Advertising Specialist, I was able to secure a prosperous client relationship with a prestigious german streaming provider. Due to the strategy I developed for their launch campaign, I was able to outperform the client’s in-house advertising activities in cost, and reach, while increasing customer engagement by 204%.
MY EXPERIENCE
Roles & Responsibilities
MCDONALD'S - ASSISTANT BRAND MANAGER
09/2021 - present
Steered the consumer marketing strategy for the launch of MyMcDonald’s Rewards in the UK, with a multimillion-pound budget, exceeding expected active customers by 95%
Lead multiple creative and media agencies and cross-functional stakeholders, to bring the marketing campaign of McDonald’s biggest launch to life, across owned, paid, social, activations, and influencer channels
Oversaw the entire creative asset development process across channels, leveraging multi-product narratives under the MyMcDonald’s Rewards Hub
Owned the development and execution of the annual marketing calendar for MyMcDonald’s Rewards
Drove the optimisation of the consumer marketing strategy by leveraging customer insights, gained from developing a program health report, and initiating research projects
Revolutionised the onboarding process by formalising and streamlining documentation, while encouraging growth of junior team members by giving them avenues to take on more responsibility
GOOGLE -
CONTRACTED PROMOTIONAL OPERATIONS SPECIALIST
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07/2020 - 09/2021
Spearheaded the planning and execution of the international promotional calendar of Google Play Points with a multimillion-dollar budget
Independently managed partner’s communications and maintained excellent relationships, while supporting them with onboarding, contracts, content set-up, and ongoing promotions
Assisted Product Marketing Manager in tasks such as strategy planning and implementation of branding messages and market expansions, as well as process improvements and documentation
Collaborated on finalising marketing/branding communications in German and English and other international markets
Excelled at end to end project management of digital content creation and content management
Facilitated launch of the program in 19 new territories, in line with Google’s brand guidelines and local restrictions
PRECISE TV –
ADOPS SPECIALIST
01/2019 - 06/2020
Responsible for a wide variety of advertising campaigns (up to 40 at a time) for various advertisers and agencies with budgets of up to £200,000 each
Outperformed client’s in-house advertising activities in cost, and reach while increasing engagement by up to 204%
Took initiative in training new members of the team and initiated and organised team building events for the entire company
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confidently raised issues and interests to senior management
Took initiative to venture into different aspects of the business outside my official responsibilities i.e. sales and key account management (sales decks, sales talk, media plans)
Relationship manager for a multitude of agencies and responsible for all communication between the agencies and our business
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Key projects and achievements:
Ownership of successful, international launch campaign with key client; securing a prosperous future business relationship
Created interactive platform (now used throughout the company) to perfect campaign coordination and increase productivity significantly
NOVINA HOTEL **** – SERVICE
02/2017– 09/2017
Proved and strengthened my ability to stay calm and concentrated in high pressure situations, as well as my capability to learn and adapt quickly. Was able to take leadership and support less-experienced colleagues. Had full responsibility over events such as weddings and conferences.
SIEMENS AG – WORKING STUDENT
07/2015– 09/2015
Excelled in a position outside of my comfort zone and was integrated into a team of IT specialists. Evaluated and graphically illustrated system request data of an online archiving platform. Updated and documented content management systems (Sharepoint, Siemens’ Intranet). Responsible for Office Management, including creation of documents, such as presentations, legal documents and documented processes and translation of such in both English and Spanish.
EDUCATION
My Studies
LEVEL 6 DIPLOMA IN PROFESSIONAL MARKETING
Chartered Institute of Marketing
Courses: Digital Strategy, Mastering Metrics
MSC MARKETING AND BRAND MANAGEMENT
Kingston University
Key projects: Create annual Marketing and Communication Strategy for clients such as Accolade Wines Group and Rose Theatre, Kingston
Courses: Buyer Behaviour, Strategic Brand Management, Global Marketing Management, Integrated Marketing Communications, Branding Design, Market Research and Data Analysis, Research Proposal and Dissertation
BA (HONS) IN BUSINESS MANAGEMENT
University of Sunderland
Courses: Marketing Strategy, Strategic Management, Strategic Management Accounting, Strategic Management of Human Resources, Managing Projects, Contemporary Developments Business Management
DIPLOMA IN INTERNATIONAL BUSINESS ADMINISTRATION
International Business School Nuremberg
Major: Marketing Management
MY SKILLS
Tricks of the Trade
MARKETING STRATEGY
grow market value and maximise ROI
BRAND MANAGEMENT
strengthen brand equity and awareness
DIGITAL ADVERTISING
engaging and connecting with customers
COMMUNICATION
Amazing relationship building skills and experienced in communicating and working with people from across different cultures, time zones and cross functional teams
LIFELONG LEARNER
Enthusiastically strives to continuously grow, learn, and challenge the status quo by finding innovative ways to optimise team processes
TIME AND PROJECT MANAGEMENT
Thrives in high pressure environments and has proven incredible project and time management skills, while delivering successful and detail-oriented results
PROACTIVE
Confident in taking responsibility and supporting senior management, being the first point of contact, while staying on top of all tasks required for the project's success.
FURTHER LIST OF SKILLS
Communication — Marketing Strategy — Digital Advertising — Team Leadership — Teamwork — Problem-Solving — Social Media Marketing — Marketing — Brand Management — Brand Development — Online Advertising — Digital Marketing — Digital Media — Video Advertising — Online Marketing — Social Media — Data Analysis — Campaign Management — Post Campaign Analysis — Account Management — Intercultural Communication — Public Speaking — Time Management — Strategic Thinking — Story – Telling — Marketing Analytics — Project Management — Market Research — Business Development — Organisation — Detail Oriented — Enthusiasm